On October 17, 2025, Cross-Border Commerce Europe, a reputable knowledge and network platform that provides in-depth reviews of e-commerce trends, released its sixth edition of “ Top 100 Cross-Border Marketplaces Europe”.
The review of the e-commerce cross-border landscape reveals that sales connected with the e-commerce ecosystem are continuously growing. The sales facilitated by the marketplaces represent the most significant portion. The study shows that during the financial year 2024/2025, the European cross-border e-commerce market reached around EUR 356 billion, with 70% of sales generated through marketplace facilitators.
This unquestionably demonstrates the relevance of e-commerce marketplace operators when it comes to connecting online merchants and customers. Strongholds, Amazon and eBay, continue to dominate, when combined, they account for more than half of all marketplace sales.
The leading 10 Marketplaces supported by this report are:
- Amazon
- Temu
- eBay
- AliExpress
- Etsy
- Vinted
- OLX
- Zalando
- Decathlon
- Shein